The definitive guide for CEOs and businesses.

Available at fine booksellers everywhere


FOR ANY CEO WHO WANTS TO OUTPERFORM the competition in both the customer and capital markets, a practical resource on the strategic and organizational conditions that lead to sustained shareholder value growth

All chief executives want to deliver superior returns for their
shareholders; however, only a few have been able to do so on
a sustainable basis. Beliefs, Behaviors, and Results profiles how
the best Fortune 200 CEOs have been able to outperform their
peers and sustain superior shareholder returns by institutionalizing
a set of beliefs and behaviors in their organizations. Through the
words and case examples of these leading chief executives, the
authors capture the five core principles that have transformed the
performance of some of the world’s best corporations.

Readers will learn how the CEOs of these companies united their
organizations around a common definition of winning, how they
helped their managers capture a greater share of market profits,
and how they established a culture in which all managers think and
act like entrepreneurial owners and how the best executives:

  • Look at markets differently to identify new, profitable growth
  • Develop strategic innovations that are at least as valuable as new
    product innovations in driving shareholder value growth
  • Establish a reinvestment advantage that is difficult for competitors
    to match
  • Sustain superior performance over time

In addition, readers will learn the:

  • Common mistakes that prevent most management teams from
    maximizing profitable growth and shareholder value
  • Specific actions all senior managers can take to materially enhance
    the sustainable performance of their corporation